What are the right ingredients for online video?
Facebook founder Mark Zuckerberg recently told Axel Springer CEO Mathias Döpfner that “Video is a megatrend.”
That bombshell revelation signals that publishers have to become much more video-savvy and focused on the behaviors and trends for engaging with mobile video consumers.
From silent and square video formats for social streams to the challenges of presenting news vertically for SnapChat Discovery channels, there is a rapidly expanding universe of knowledge we all need to embrace in order to succeed.
It is the right moment to invest in video literacy companywide, because the smartphone in every reporter’s pocket is also a phenomenal video capturing, editing and sharing machine.
In my new Webinar, I showcase these trends and suggest a strategy to help executives begin to tune their operations towards a mobile video future.
Join me online April 13 at the WAN-IFRA Webinar event.